What happens when AI comes for our fonts?

Monotype’s 2025 Re:Vision trends report explores how AI will impact typography, including adapting to emotional and psychological data.
The report suggests that AI-powered typography could adjust text size and style based on factors like time of day, light level, and reading speed.
AI may also enable the creation of personalized typography through “intelligent agents and chatbots” that can generate custom fonts without requiring extensive design training.
Monotype’s report implies that AI-powered typography could be integrated into proprietary apps, potentially changing how typography is designed and used.
Other designers are already experimenting with AI tools like Midjourney for ideation and Replit to explore the possibilities of AI in typography.

Monotype is keen for you to know what AI might do in typography. As one of the largest type design companies in the world, Monotype owns Helvetica, Futura, and Gill Sans – among 250,000 other fonts. In the typography giant’s 2025 Re:Vision trends report, published in February, Monotype devotes an entire chapter to how AI will result in a reactive typography that will “leverage emotional and psychological data” to tailor itself to the reader. It might bring text into focus when you look at it and soften when your gaze drifts. It could shift typefaces depending on the time of day and light level. It could even adapt to reading speeds and emphasize the important portions of online text for greater engagement. AI, the report suggests, will make type accessible through “intelligent agents and chatbots” and let anyone generate typography regardless of training or design proficiency. How that will be deployed isn’t certain, possibly as part of proprietarily trained apps. Indeed, how any of this will work remains nebulous.

Monotype isn’t alone in this kind of speculation. Typographers are keeping a close eye on AI as designers start to adopt tools like Midjourney for ideation and Replit …

Read the full story at The Verge.

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Q. What is Monotype’s stance on AI in typography?

A. Monotype believes that AI will result in a reactive typography that leverages emotional and psychological data to tailor itself to the reader.

Q. How might AI affect font usage in the future?

A. According to Monotype, AI may bring text into focus when needed and soften it when not in focus, adapting to reading speeds and emphasizing important portions of online text for greater engagement.

Q. What role does AI play in generating typography according to Monotype’s 2025 Re:Vision trends report?

A. The report suggests that AI will make type accessible through “intelligent agents and chatbots” and allow anyone to generate typography regardless of training or design proficiency.

Q. How might AI be deployed in the future?

A. It is unclear, but possible as part of proprietarily trained apps.

Q. What tools are typographers using to keep up with AI advancements?

A. Typographers are adopting tools like Midjourney for ideation and Replit for design purposes.

Q. Is Monotype alone in its speculation about AI’s impact on typography?

A. No, other typographers are also keeping a close eye on AI as it becomes more prevalent in the design industry.

Q. What is the significance of Monotype owning Helvetica, Futura, and Gill Sans among 250,000 other fonts?

A. This highlights Monotype’s position as one of the largest type design companies in the world.

Q. How might AI change the way we interact with typography?

A. According to Monotype, AI may make typography more accessible and adaptable to individual needs, potentially changing the way we engage with text.

Q. What is the potential impact of AI on font accessibility?

A. The report suggests that AI could make type more accessible through intelligent agents and chatbots, allowing anyone to generate typography regardless of training or design proficiency.