Hollywood’s pivot to AI video has a prompting problem
Hollywood’s pivot to AI video has a prompting problem
Hollywood has largely adopted AI-generated videos, often accompanied by praise from fans who claim it’s a new art form.
Most AI-generated videos are poorly made and lack realism, yet they still receive hundreds of likes and comments.
The entertainment industry is both embracing and fearing the rise of AI-generated video, with some studios considering it a threat to traditional filmmaking.
AI models often produce content that is not suitable for quality movies or series, raising doubts about its potential in mainstream film.
The proliferation of AI-generated videos has become ubiquitous on social media platforms, making it difficult to browse the internet without encountering them.
It has become almost impossible to browse the internet without having an AI-generated video thrust upon you. Open basically any social media platform, and it won’t be long until an uncanny-looking clip of a fake natural disaster or animals doing impossible things slides across your screen. Most of the videos look absolutely terrible. But they’re almost always accompanied by hundreds, if not thousands, of likes and comments from people insisting that AI-generated content is a new art form that’s going to change the world.
That has been especially true of AI clips that are meant to appear realistic. No matter how strange or aesthetically inconsistent the footage may be, there is usually someone proclaiming that it’s something the entertainment industry should be afraid of. The idea that AI-generated video is both the future of filmmaking and an existential threat to Hollywood has caught on like wildfire among boosters for the relatively new technology.
The thought of major studios embracing this technology as is feels dubious when you consider that, oftentimes, AI models’ output simply isn’t the kind of stuff that could be fashioned into a quality movie or series. That’s an impre …
Q. What is the current state of AI-generated videos on social media?
A. Most AI-generated videos appear terrible but still receive hundreds or thousands of likes and comments from people who claim they’re a new art form.
Q. How common are AI-generated videos that aim to be realistic?
A. They are very common, with many people proclaiming them as something the entertainment industry should be afraid of.
Q. What is the reaction of Hollywood studios towards AI-generated video technology?
A. Many studios are dubious about embracing this technology due to its limitations in producing quality content.
Q. Can AI models produce output that could be used for a quality movie or series?
A. No, often AI models’ output is not suitable for crafting a high-quality movie or series.
Q. What is the main concern among boosters of AI-generated video technology?
A. The idea that major studios should adopt this technology as it is, without further development or refinement.
Q. How widespread is the perception that AI-generated video is both the future and an existential threat to Hollywood?
A. This perception has caught on quickly among supporters of the relatively new technology.
Q. What is the author’s opinion on the potential impact of AI-generated video on the entertainment industry?
A. The author seems skeptical about the idea that AI-generated video will revolutionize filmmaking or pose a significant threat to Hollywood.
Q. Can AI models produce content that is aesthetically consistent and visually appealing?
A. No, most AI-generated videos appear “terrible” despite receiving praise from some people.
Q. How has social media platforms contributed to the proliferation of AI-generated video content?
A. Social media platforms have made it easy for these videos to spread quickly, often with hundreds or thousands of likes and comments.
Q. What is the author’s stance on the potential benefits of AI-generated video technology in filmmaking?
A. The author does not mention any specific benefits, but rather focuses on the limitations and concerns surrounding this technology.
