Amazon eyes ads and upcharges for Alexa Plus
- Amazon is exploring ways to bring ads to Alexa Plus, its new generative-AI-powered voice assistant.
- The company’s CEO, Andy Jassy, hinted that ads will play a role in helping users find discovery and driving revenue.
- Alexa Plus currently offers free access for Prime members, but it’s unclear if this will change with the introduction of ads.
- The new voice assistant is designed to work seamlessly with most existing Amazon devices, making it a convenient addition to smart homes.
- As users engage in more multiturn conversations with Alexa Plus, there will be opportunities for targeted advertising to be integrated into these interactions.
In the week’s least surprising news, Amazon CEO Andy Jassy revealed that the company is exploring ways to bring ads to Alexa Plus, its new generative-AI-powered voice assistant. During a conference call following the company’s second-quarter earnings report, Jassy said that “there will be opportunities, as people are engaging in more multiturn conversations [with Alexa Plus], to have advertising play a role to help people find discovery, and also as a lever to drive revenue.”
Basically, people will talk more to Alexa, so there will be more ways to push ads at them. He also hinted that Alexa Plus, which is currently free for Prime members b …
Read the full story at The Verge.
Q. What is Amazon’s new voice assistant called?
A. Alexa Plus
Q. What makes Alexa Plus different from other Amazon devices?
A. It works with most existing Amazon devices and has generative-AI-powered capabilities.
Q. Is Alexa Plus currently free for Prime members?
A. Yes, it is currently free for Prime members.
Q. Why is Amazon exploring the idea of bringing ads to Alexa Plus?
A. To help people find discovery and drive revenue through advertising opportunities during multiturn conversations.
Q. How will ads be presented to users on Alexa Plus?
A. The exact method of ad presentation is not specified, but it’s implied that there will be more ways to push ads at users as they engage with the assistant in more conversations.
Q. What does Amazon CEO Andy Jassy say about advertising on Alexa Plus?
A. He mentions that there will be opportunities for advertising to play a role and help people find discovery, while also driving revenue.
Q. Is Alexa Plus currently available for purchase?
A. The text does not mention whether Alexa Plus is currently available for purchase or if it’s still in development.
Q. What are the benefits of using Alexa Plus with ads?
A. The benefits are not explicitly stated, but Jassy mentions that advertising will help people find discovery and drive revenue.
Q. Will all users be able to access Alexa Plus with ads?
A. The text does not provide information on whether non-Prime members will have access to Alexa Plus with ads.
Q. How will Amazon generate revenue from ads on Alexa Plus?
A. The text does not specify how Amazon plans to generate revenue from ads, but mentions that advertising will be used as a “lever to drive revenue”.