Tim Cook says more AIs are coming to Apple Intelligence
- Apple plans to integrate more third-party AI tools into its operating systems, with Tim Cook stating that “our intention is to integrate with more people over time.”
- The company has already embedded ChatGPT into Siri and is reportedly working on integrations with Google Gemini and Anthropic.
- Apple is expected to release an AI-upgraded Siri next year, which will be part of its efforts to enhance the AI capabilities across its devices.
- The company’s fourth-quarter earnings results revealed a record $102.5 billion in revenue, with iPhone sales contributing only a small portion of that amount.
- Apple is also seeing growth in its Mac and iPad revenue, as well as its services division, which includes subscriptions to Apple TV, Apple Music, and more.
Tim Cook says Apple has plans to embed more third-party AI tools into the company’s operating systems. “Our intention is to integrate with more people over time,” Cook said in an interview with CNBC. Apple has already embedded ChatGPT into Siri, with a Google Gemini integration said to be in the works and rumors swirling about a partnership with Anthropic.
This isn’t the first time we’re hearing about third-party integrations, as Apple software SVP Craig Federighi said last year that the company “may look forward to doing integrations with different models like Google Gemini in the future.”
Cook also said that Apple is on track to release an AI-upgraded Siri next year, adding that “our intention is to integrate with more people over time.” Apple is “making good progress” on Siri, he added during an earnings call on Thursday.
The news comes as Apple releases its fourth quarter earnings results, which revealed that the company raked in a record $102.5 billion over the past few months, marking an eight percent increase when compared to the same time last year.
Even with last month’s launch of the iPhone 17, Apple has yet to realize its plans for AI, which is supposed to bring an enhanced Siri across its devices. In July, Apple CEO Tim Cook said the company is “open” to AI acquisitions, and A recent report from Bloomberg suggested that Apple could partner with Google to build an AI search tool for Siri. Google CEO Sundar Pichai also confirmed last year that the company is working on Gemini support for the iPhone.
Sales from the iPhone 17 lineup likely only make up a small portion of Apple’s overall $49.03 billion in iPhone revenue. The new lineup includes the iPhone Air — Apple’s thinnest device yet — along with the upgraded iPhone 17 and 17 Pro. This year, Apple brought some features previously reserved for its Pro-level iPhones to its entry-level device, including an always-on display with ProMotion support for smoother scrolling.
Apple’s Mac revenue is on the rise, too, with $8.72 billion in revenue. It also reported $6.95 billion in revenue from iPads, while its services division, which includes subscriptions to Apple TV, Apple Music, Apple Fitness Plus, and Apple Arcade, grew to $28.8 billion.
Apple also just released an upgraded iPad Pro, MacBook Pro, and a Vision Pro headset, each with an M5-flavored spec bump. Rumors indicate that the company is getting ready to release a budget-friendly iPhone 17e next year, too.