In 2025, AI became a lightning rod for gamers and developers

• Generative AI made its presence felt in the video game industry in 2025, with many popular games incorporating the technology.
• CEOs from large game studios claim that generative AI is being implemented across their development processes, while indie developers are pushing back against its use.
• Generative AI has largely replaced NFTs as the trendy technology publishers are chasing, with proponents claiming it will be a democratization force in the industry.
• The use of generative AI in games raises concerns among some developers about the potential loss of creative control and the homogenization of game content.
• As a result, some indie developers are opting to signal their games as “gen-AI free” to differentiate themselves from larger studios that may be using the technology.

2025 was the year generative AI made its presence felt in the video game industry. Its use has been discovered in some of the most popular games of the year, and CEOs from some of the largest game studios claim it’s being implemented everywhere in the industry including in their own development processes. Meanwhile, rank-and-file developers, especially in the indie games space, are pushing back against its encroachment, coming up with ways to signal their games are gen-AI free.

Generative AI has largely replaced NFTs as the buzzy trend publishers are chasing. Its proponents claim that the technology will be a great democratization force in …

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