Asus may have made its last phone
- Asus has announced that it will no longer produce new flagship phones, marking the end of its Zenfone and ROG Phone lines.
- The company’s chairman, Jonney Shih, stated that Asus will enter a state of “indefinite observation” of the market before deciding on future plans.
- This decision comes after years of struggling to compete with other major phone manufacturers, with recent models like the Zenfone 12 Ultra receiving lukewarm reception.
- Asus has not entirely ruled out returning to the phone market in the future, but for now, it appears to be shifting its focus elsewhere.
- The company will continue to support and care for its existing mobile phone users, but it’s unclear what this means for the brand’s long-term prospects.
Asus chairman Jonney Shih told Taiwan’s Inside that the company is done making phones for now, marking the end of its Zenfone and ROG Phone lines.
“Asus will no longer add new mobile phone models in the future,” Shih reportedly said (translated with Google Translate). He didn’t entirely rule out a return though, instead saying the company is entering a state of “indefinite observation” of the market, and that it will “continue to take care of the brand’s mobile phone users.”
Asus’s own-brand phones haven’t been particularly exciting since the teeny-tiny Zenfone 10 in 2023, though its ROG Phone line has more or less been the gold standard …
Read the full story at The Verge.
Q. Is Asus done making phones?
A. According to Asus chairman Jonney Shih, the company is no longer adding new mobile phone models.
Q. What will happen to Asus’s Zenfone and ROG Phone lines?
A. The company will discontinue these lines, marking the end of its flagship phone production.
Q. Will Asus ever return to making phones?
A. While chairman Jonney Shih didn’t entirely rule out a return, he stated that the company is entering a state of “indefinite observation” of the market.
Q. What does Asus mean by “indefinite observation” of the market?
A. The company will continue to monitor the market and assess its viability before making any future decisions about returning to phone production.
Q. Is Asus’s ROG Phone line considered exciting?
A. According to the article, the ROG Phone line has been considered the gold standard for Asus’s phones.
Q. What was the smallest Asus phone released in 2023?
A. The Zenfone 10 was a tiny phone released by Asus in 2023.
Q. Why did Asus decide to stop making phones?
A. The article doesn’t explicitly state why Asus decided to stop making phones, but it mentions that its own-brand phones haven’t been particularly exciting since the release of the Zenfone 10.
Q. Will Asus continue to care for its mobile phone users?
A. According to chairman Jonney Shih, yes, Asus will “continue to take care of the brand’s mobile phone users.”