Amazon Ring’s Super Bowl ad sparks backlash amid fears of mass surveillance
- A Amazon Ring ad during the Super Bowl sparked backlash over concerns about mass surveillance.
- The ad promoted Ring’s new “Search Party” feature, which uses AI to locate lost dogs in neighborhoods.
- Many people on social media expressed fears that this technology could be used to search for humans, combined with Ring’s recent facial recognition capability.
- This has led some to worry about the potential for state surveillance using Ring’s technology.
- The ad’s timing and the company’s recent rollout of new features have fueled concerns about the implications of mass surveillance in neighborhoods.
Ring’s new Search Party feature has once again drawn backlash for the company. A 30-second ad that aired during Sunday’s Super Bowl showed Ring cameras “surveilling” neighborhoods to locate a lost dog. In the current political climate, a prime-time ad celebrating neighborhood surveillance struck a nerve
People voiced concerns across social media that the AI-powered technology Ring uses to identify dogs could soon be used to search for humans. Combined with Ring’s recent rollout of its new facial recognition capability, it feels like a short leap for a pet-finding feature to be turned into a tool for state surveillance.
Privacy expert Chri …
Read the full story at The Verge.
Q. What is Amazon Ring’s new feature that sparked backlash?
A. The new “Search Party” feature, which uses AI to search neighborhoods for a lost dog.
Q. Where did Amazon Ring’s Super Bowl ad air?
A. During Sunday’s Super Bowl.
Q. What concerns were raised by people on social media about the ad?
A. That the AI-powered technology used in the Search Party feature could be used to search for humans, combined with Ring’s facial recognition capability.
Q. How does the current political climate contribute to the backlash against the ad?
A. The ad’s celebration of neighborhood surveillance struck a nerve in the current political climate, where concerns about mass surveillance are high.
Q. What is Amazon Ring’s new facial recognition capability?
A. A recent rollout by the company that allows for facial recognition.
Q. How does the Search Party feature work?
A. It uses AI to search neighborhoods for a lost dog.
Q. Why did people voice concerns about the ad on social media?
A. Because they feared that the technology used in the Search Party feature could be turned into a tool for state surveillance.
Q. What is Chri… referring to in the article?
A. A privacy expert who has expressed concerns about the potential misuse of Ring’s facial recognition capability.
Q. Where can readers read more about the story?
A. The full story is available at The Verge.
Q. What sparked the backlash against Amazon Ring’s Super Bowl ad?
A. The company’s celebration of neighborhood surveillance in a prime-time ad, which some saw as promoting mass surveillance.