Apple sure has had a rough 2025

Apple faces three major headwinds in 2025: President Trump’s tariffs on Asian shipments, a potential loss of its Google search engine deal, and a court ruling that limits its control over the App Store.
The tariff problem could impact Apple’s product sales and profit margins, with shares already experiencing their biggest drop in five years after Trump announced his plan.
Apple is set to report its fiscal second-quarter earnings on Thursday, providing insight into how Trump’s tariffs will affect the company’s business.
A court ruling that limits Apple’s control over the App Store could have significant implications for the company’s revenue and growth prospects.
The combination of these challenges could be a “brutal blow” to Apple’s bottom line, potentially eroding investor confidence in the company’s stability.

It’s been a rough start to 2025 for the world’s most valuable company.

Apple now faces three huge headwinds against its business: President Trump’s tariffs and whatever impact those might have on shipments from Asia; the possibility that it could lose its lucrative deal with Google to serve as the default search engine; and a court ruling on Wednesday evening that blew up its control of the App Store.

Any of these could hit Apple’s bottom line hard, but combined, they could be a brutal blow to a company investors have, until this year anyway, flocked to for its stability.

Here’s what’s going on.

The tariff problem

Apple stock had its biggest drop in five years on April 3rd after Trump announced his sweeping tariff plan. Shares have recovered a bit as those taxes have… remained unclear. But they’ll likely impact product sales or eat into Apple’s famous profit margins.

We may not have to wait too long for the first insight into the company’s thinking.

Apple’s set to report its fiscal second-quarter earnings after markets close on Thursday, when we’ll hear from CEO Tim Cook and the company’s new chief financial officer Kevan Parekh, about how Trump’s tariffs could impact the …

Read the full story at The Verge.

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Q. What has been a rough start to 2025 for Apple?

A. The world’s most valuable company is facing three huge headwinds against its business.

Q. What are the three huge headwinds facing Apple in 2025?

A. President Trump’s tariffs, the possibility of losing its lucrative deal with Google, and a court ruling on the App Store.

Q. How did Apple stock perform after Trump announced his tariff plan?

A. Shares had their biggest drop in five years on April 3rd.

Q. Will the impact of Trump’s tariffs be temporary or long-lasting?

A. The taxes have remained unclear, but they will likely impact product sales or eat into Apple’s profit margins.

Q. When is Apple set to report its fiscal second-quarter earnings?

A. After markets close on Thursday.

Q. Who will be speaking about how Trump’s tariffs could impact the company during the earnings call?

A. CEO Tim Cook and the company’s new chief financial officer Kevan Parekh.

Q. What is a potential consequence of Apple losing its deal with Google to serve as the default search engine?

A. A loss of revenue from that lucrative deal.

Q. How has Apple’s stock recovered since Trump announced his tariff plan?

A. It has recovered a bit, but shares are still down from their previous levels.

Q. What is the significance of the court ruling on the App Store?

A. It could blow up Apple’s control over the App Store.

Q. Why have investors been flocking to Apple in recent years?

A. Because they have flocked to it for its stability.