Apple punts on Siri updates as it struggles to keep up in the AI race
Apple punts on Siri updates as it struggles to keep up in the AI race
Apple’s WWDC 2025 keynote failed to mention Siri updates, despite referencing Apple Intelligence and pushing new features like live translation.
The company acknowledged that some previously promised Siri features were running behind schedule, but didn’t provide a clear timeline for their release.
Apple briefly mentioned that it had updated Siri to be “more natural and more helpful,” but emphasized that personalization features are still on the horizon.
Craig Federighi, Apple’s SVP of software engineering, stated that the company is continuing its work on making Siri more personal, but needs to reach a high quality bar before sharing more information.
Apple’s WWDC 2025 had new software, Formula 1 references, and a piano man crooning the text of different app reviews. But one key feature got the short end of the stick: Siri.
Although the company continuously referenced Apple Intelligence and pushed new features like live translation for Messages, FaceTime, and phone calls, Apple’s AI assistant was barely mentioned. In fact, the most attention Siri got was when Apple explained that some of its previously promised features were running behind schedule.
To address what many saw as the elephant in the room, Apple’s keynote briefly mentioned that it had updated Siri to be “more natural and more helpful,” but that personalization features were still on the horizon. Those features were first mentioned at last year’s WWDC, with a rollout timeline “over the course of the next year.”
“We’re continuing our work to deliver the features that make Siri even more personal,” Craig Federighi, Apple’s SVP of software engineering, said during Monday’s keynote. “This work needed more time to reach our high quality bar, and we look forward to sharing more about it in the coming year.”
Q. Why was Siri barely mentioned during Apple’s WWDC 2025 keynote?
A. Siri was barely mentioned because some of its previously promised features were running behind schedule.
Q. What did Craig Federighi, Apple’s SVP of software engineering, say about Siri’s personalization features?
A. Craig Federighi said that the company is continuing to work on delivering features that make Siri even more personal.
Q. When can we expect to see Siri’s personalization features rolled out?
A. The article does not provide a specific timeline for when Siri’s personalization features will be released, but it mentions that Apple looks forward to sharing more about them in the coming year.
Q. What is one of the new features mentioned during WWDC 2025 that was related to AI?
A. One of the new features mentioned was live translation for Messages, FaceTime, and phone calls.
Q. Why did Apple’s relative silence on Siri stand out at WWDC 2025?
A. The relative silence on Siri stood out because it seemed like a significant omission given the company’s emphasis on Apple Intelligence and other AI-related announcements.
Q. What was mentioned about Siri’s updates during the WWDC 2025 keynote?
A. According to the article, Apple briefly mentioned that Siri had been updated to be “more natural and more helpful”.
Q. Did Apple mention any specific features or improvements for Siri during the WWDC 2025 keynote?
A. No, the article does not provide any specific details about new features or improvements for Siri.
Q. Why did some of Siri’s previously promised features get pushed back?
A. The article does not specify why some of Siri’s previously promised features were delayed, but mentions that they needed more time to reach Apple’s high quality bar.
Q. What is the significance of Apple’s mention of “Apple Intelligence” during WWDC 2025?
A. The article implies that Apple’s emphasis on “Apple Intelligence” may be an attempt to distract from Siri’s lack of updates and improvements.
Q. Did Apple provide any specific timeline for when we can expect to see new features or improvements for Siri?
A. No, the article does not provide a specific timeline for when new features or improvements for Siri will be released.
