WWDC 25: Apple Focuses on a New User Interface and Fails to Deliver a More Personalized Siri [Watch]
- Apple’s WWDC 25 conference saw the company announce updates to its software and services, including a new visual interface called “Liquid Glass” and the next version of iOS (iOS 26).
- The company failed to deliver on its promise of more personalized Siri, despite announcing last year that it would be able to understand users’ personal context.
- Experts noted that Apple’s AI technology is lagging behind rivals like OpenAI, Google, and Anthropic, which has worried investors.
- In contrast, the upcoming release of iOS 26 includes updates such as an improved AI image generation app (Image Playground) and a new Workout Buddy fitness app for Apple Watch.
- Other improvements announced include upgrades to CarPlay, AirPods, Apple Wallet, and iMessages, as well as a new naming scheme for all operating systems (e.g. iOS 26, iPadOS 26, macOS 26, tvOS 26).
Mikel Amigot, IBL News | New York
At its annual Worldwide Developers Conference (WWDC 25), which kicked off yesterday, Apple announced updates to its software and services, including a new glassy, reflective, and transparent visual interface named “Liquid Glass”, as well as the next version of iOS, called iOS 26.
Experts highlighted the fact that AI-powered Siri failed to introduce any additional personalization to its service, as promised last year when it said that Siri “would be able to understand your ‘personal context,’ like your relationships, communications, routine, and more.”
Apple’s SVP of Software Engineering, Craig Federighi, said, “This work needed more time to reach our high-quality bar, and we look forward to sharing more about it in the coming year.”
The failure to deliver worried investors, who noticed that Apple’s AI technology was lagging behind that of rivals, such as OpenAI, Google, and Anthropic.
On the other hand, in the upcoming release of iOS 26, Apple updated its AI image generation app, Image Playground.
At this year’s WWDC, the company made other AI promises such as developer access to the on-device foundation models, upgrades to Genmoji, and a Workout Buddy” fitness app for Apple Watch.
The Liquid Glass display is translucent and behaves like glass, with the screen’s color informed by the user’s content, adapting to both light and dark environments. Additionally, alerts appear where the user taps, and context menus expand into a scannable list.
Apple announced a new naming scheme. All its operating systems are to be called iOS 26, iPadOS 26, macOS 26, tvOS 26,
Other improvements introduced referred to CarPlay, AirPods, Apple Wallet, and iMessages.