A Kinect for kids is outselling Xbox to become the hot console this holiday
- The Nex Playground Kinect for kids has become a surprise best-seller this holiday season.
- The console’s sales have quadrupled from last year, driven by Black Friday discounts and temporary virality.
- The Playground was initially unknown to video game analyst Mat Piscatella in October, but it has since risen to become the second-best-selling console in the US for two consecutive weeks.
- A steep discount of $50 off the original price of $249 made the console more attractive to buyers during Black Friday sales.
- The success of the Nex Playground Kinect for kids is a notable exception to the typical dominance of Xbox consoles during the holiday season.
It’s a small sample size, likely driven by Black Friday discounts and temporary virality, but the Nex Playground has gone from little-known console curiosity to best-seller. It’s now on track to quadruple its sales from last year. According to research firm Circana, the Playground was the second best-selling console in the US for the week ending November 22nd, and third for the week ending November 28th. In October, it wasn’t even mentioned by Circana’s video game analyst, Mat Piscatella.
The colorful cube got a steep discount for Black Friday, from $249 to $199, which is likely part of what drove sales, especially since Microsoft didn’t d …
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Q. What console is outselling Xbox this holiday season?
A. The Kinect for kids, specifically the Nex Playground.
Q. How much did the Nex Playground’s price drop during Black Friday?
A. From $249 to $199.
Q. Why do you think the Nex Playground’s sales are increasing so rapidly?
A. It’s likely due to the steep discount and temporary virality driven by Black Friday promotions.
Q. What was the Nex Playground’s sales status before Black Friday?
A. It wasn’t even mentioned by Circana’s video game analyst, Mat Piscatella in October.
Q. How is the Nex Playground performing in terms of sales compared to last year?
A. Its sales are on track to quadruple from last year.
Q. What ranking did the Nex Playground achieve in terms of console sales in the US for the week ending November 22nd?
A. It was the second best-selling console.
Q. What ranking did the Nex Playground achieve in terms of console sales in the US for the week ending November 28th?
A. It was the third best-selling console.
Q. Why do you think Microsoft’s decision not to discount the Nex Playground may have contributed to its low sales before Black Friday?
A. This information is not explicitly stated in the text, but it can be inferred that a lower price point might have increased sales.