Get ready for the AI ad-pocalypse
- The author expresses their love for TV commercials, but feels that AI is ruining the creative process.
- Ads are mini-movies and require creativity to effectively promote products.
- The production of ads has become increasingly reliant on AI technology, leading to a loss of human touch.
- The author believes that this trend will continue to worsen in 2024, dubbed the “AI ad-pocalypse”.
I’ll confess, with no shame whatsoever, that I really love ads. Artsy ones, funny ones, weird ones, emotional ones – TV commercials were my childhood TikTok before any of us were using terms like “short-form video.” But like most creative things in my life, AI is sucking the joy out of it. And it’s only going to suck harder this year.
Ads are mini-movies, posters, illustrations, and photoshoots with an underlying purpose: to burn whatever product they’re flogging into your brain as quickly as possible. It requires a great deal of creativity, and in some cases, a substantial production budget. And while the creative in me loves to see the fr …
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Q. What is the author’s stance on AI commercials?
A. The author believes that AI commercials are sucking the joy out of advertising.
Q. Why does the author love ads?
A. The author loves artsy, funny, weird, and emotional ads, which they consider to be creative and enjoyable.
Q. How much did it cost to make a Kalshi ad?
A. According to the author, the Kalshi ad only cost $2,000 to make.
Q. What is the author’s concern about AI in advertising?
A. The author believes that AI will continue to suck the joy out of advertising this year.
Q. What are some common elements of ads according to the author?
A. Ads often require a great deal of creativity and may involve mini-movies, posters, illustrations, and photoshoots with an underlying purpose.
Q. How does the author feel about AI in their creative life?
A. The author feels that AI is sucking the joy out of their creative pursuits.
Q. What is the author’s childhood equivalent to TikTok?
A. According to the author, TV commercials were their childhood equivalent to TikTok.
Q. Why do ads require a substantial production budget?
A. Ads often require a substantial production budget due to the need for creativity and effective advertising.
Q. How does the author perceive AI in advertising?
A. The author views AI as a threat to the creative and enjoyable aspects of advertising.
Q. What is the author’s tone towards AI commercials?
A. The author has a negative tone towards AI commercials, feeling that they are losing the joy of advertising.