AdTech
Web Search, Built on Links, Starts to Shift Away Toward LLM Platforms
Web Search, Built on Links, Starts to Shift Away Toward LLM Platforms Web search is shifting away from traditional browsers towards Large Language Model (LLM) platforms, according to a report by Andreessen Horowitz. The emergence of AI-native search engines like Perplexity and Claude built into Safari’s browser puts Google’s distribution chokehold in question, potentially disrupting […]
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