AdTech
Can Google be trusted without a break up?
Can Google be trusted without a break up? Google’s trustworthiness is being questioned by Judge Leonie Brinkema during a trial over allegations of ad tech misconduct. The DOJ argues that Google has not acted in good faith, citing examples of employees allegedly using chat messages to avoid leaving certain practices. Brinkema’s question about whether she […]
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Web Search, Built on Links, Starts to Shift Away Toward LLM Platforms
Web Search, Built on Links, Starts to Shift Away Toward LLM Platforms Web search is shifting away from traditional browsers towards Large Language Model (LLM) platforms, according to a report by Andreessen Horowitz. The emergence of AI-native search engines like Perplexity and Claude built into Safari’s browser puts Google’s distribution chokehold in question, potentially disrupting […]
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