AdTech
Coca-Cola Released An Improved AI-Generated Commercial for Christmas
Coca-Cola Released An Improved AI-Generated Commercial for Christmas Coca-Cola has released an improved AI-generated commercial for Christmas, following criticism from creative professionals last year. The new commercial was developed by San Francisco-based Silverside and features a more diverse range of characters to avoid the “uncanny valley” effect. Generative AI is being increasingly used in advertising, […]
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Breaking up (Google) is hard to do
Breaking up (Google) is hard to do Google is trying to defend its ad tech monopoly against a break-up, citing challenges similar to going to Mars or replacing Michael Jordan. The company’s witnesses testified that it doesn’t need to give up monopoly power to restore competition in the market. Google successfully beat a similar case […]
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Can Google be trusted without a break up?
Can Google be trusted without a break up? Google’s trustworthiness is being questioned by Judge Leonie Brinkema during a trial over allegations of ad tech misconduct. The DOJ argues that Google has not acted in good faith, citing examples of employees allegedly using chat messages to avoid leaving certain practices. Brinkema’s question about whether she […]
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Web Search, Built on Links, Starts to Shift Away Toward LLM Platforms
Web Search, Built on Links, Starts to Shift Away Toward LLM Platforms Web search is shifting away from traditional browsers towards Large Language Model (LLM) platforms, according to a report by Andreessen Horowitz. The emergence of AI-native search engines like Perplexity and Claude built into Safari’s browser puts Google’s distribution chokehold in question, potentially disrupting […]
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