Advertising
Could ChatGPT convince you to buy something? Threat of manipulation looms as AI companies gear up to sell ads
Could ChatGPT convince you to buy something? Threat of manipulation looms as AI companies gear up to sell ads AI companies like OpenAI are gearing up to sell ads using AI-powered search features, raising concerns about manipulation and exploitation. The advertising model pioneered by Google has become a dominant force in online behavior, with AI […]
💻 Technology
‘If you don’t like dark roast, this isn’t the coffee for you’: How exclusionary ads can win over the right customers
‘If you don’t like dark roast, this isn’t the coffee for you’: How exclusionary ads can win over the right customers Marketers can be more effective by using “dissuasive framing” – telling potential customers that a product may not be for them, rather than trying to convince everyone it’s perfect. Dissuasive ads outperformed persuasive ads […]
📰 News
Coca-Cola Released An Improved AI-Generated Commercial for Christmas
Coca-Cola Released An Improved AI-Generated Commercial for Christmas Coca-Cola has released an improved AI-generated commercial for Christmas, following criticism from creative professionals last year. The new commercial was developed by San Francisco-based Silverside and features a more diverse range of characters to avoid the “uncanny valley” effect. Generative AI is being increasingly used in advertising, […]
💻 Technology
AI-generated campaign ad in South Western school board race raises questions about misinformation
AI-generated campaign ad in South Western school board race raises questions about misinformation A political ad generated with AI is sparking questions about misinformation in a South Western City Schools board race. The ad was created using artificial intelligence and has been shared on YouTube. The use of AI-generated content raises concerns about the authenticity […]
🏛️ Politics
Amazon eyes ads and upcharges for Alexa Plus
Amazon eyes ads and upcharges for Alexa Plus Amazon is exploring ways to bring ads to Alexa Plus, its new generative-AI-powered voice assistant. The company’s CEO, Andy Jassy, hinted that ads will play a role in helping users find discovery and driving revenue. Alexa Plus currently offers free access for Prime members, but it’s unclear […]
💻 Technology
Mark Zuckerberg just declared war on the entire advertising industry
Mark Zuckerberg just declared war on the entire advertising industry Mark Zuckerberg has declared war on the entire advertising industry, aiming to eliminate it from creative to ad targeting. The Meta CEO believes AI has improved ad targeting, but now the focus is on creating an infinite number of ads that can be tested and […]
💻 Technology
Roku says its ads aren’t meant to be ‘interruptive’ after controversial test
Roku says its ads aren’t meant to be ‘interruptive’ after controversial test Roku faced controversy after a limited test where an ad for Moana 2 started playing as soon as devices were powered on, prompting customers to threaten to ditch their devices. Roku users have come to accept ads as part of the deal for […]
💻 Technology