Advertising
Mark Zuckerberg just declared war on the entire advertising industry
Mark Zuckerberg just declared war on the entire advertising industry Mark Zuckerberg has declared war on the entire advertising industry, aiming to eliminate it from creative to ad targeting. The Meta CEO believes AI has improved ad targeting, but now the focus is on creating an infinite number of ads that can be tested and […]
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Roku says its ads aren’t meant to be ‘interruptive’ after controversial test
Roku says its ads aren’t meant to be ‘interruptive’ after controversial test Roku faced controversy after a limited test where an ad for Moana 2 started playing as soon as devices were powered on, prompting customers to threaten to ditch their devices. Roku users have come to accept ads as part of the deal for […]
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