CollegeBasketball

What’s behind the billon-dollar business of March Madness?

What’s behind the billon-dollar business of March Madness? Sports management expert Michelle Brimecombe has answers for you about the billion-dollar business behind the NCAA’s March Madness tournament. March Madness isn’t just about buzzer-beaters and Cinderella stories. Each year—while fans agonize over their brackets—networks, advertisers, and sponsors turn college basketball’s biggest stage into a high-stakes business […]

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