CollegeBasketball
What’s behind the billon-dollar business of March Madness?
What’s behind the billon-dollar business of March Madness? Sports management expert Michelle Brimecombe has answers for you about the billion-dollar business behind the NCAA’s March Madness tournament. March Madness isn’t just about buzzer-beaters and Cinderella stories. Each year—while fans agonize over their brackets—networks, advertisers, and sponsors turn college basketball’s biggest stage into a high-stakes business […]
Sports