CorporateCrisis
Investors prefer ‘I’ over ‘we’ when CEOs apologize
Investors prefer ‘I’ over ‘we’ when CEOs apologize Investors tend to respond more positively to CEOs who apologize using the phrase “I” rather than “we”, as it signals personal accountability and decisiveness. A study analyzing 224 corporate apologies found that CEOs who said “I apologize” saw short-term stock returns rise by a statistically significant amount, […]
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