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Lyft gets a toehold in Europe with FreeNow acquisition

Lyft gets a toehold in Europe with FreeNow acquisition Lyft has acquired mobility platform FreeNow, giving it its first major presence in Europe after years of operating exclusively in the US and Canada. The acquisition nearly doubles Lyftโ€™s potential market and will aid the company as it competes with dominant player Uber in the European [โ€ฆ]

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