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Is China the new cool? How Beijing is using pop culture to win the soft power war

Is China the new cool? How Beijing is using pop culture to win the soft power war China is using pop culture to win the soft power war, showcasing its cities, films, games, and social media platforms to a global audience, particularly among younger generations. The countryโ€™s cultural exports, such as animated films like โ€œNe [โ€ฆ]

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