Marketing
The beauty backfire effect: Being too attractive can hurt fitness influencers, new research shows
The beauty backfire effect: Being too attractive can hurt fitness influencers, new research shows Research suggests that being too attractive can backfire for fitness influencers, leading to fewer likes and follows than their moderately attractive peers. The “beauty backfire effect” occurs because people view extremely attractive fitfluencers as less relatable, which can lead to lower […]
🏥 Health
Coca-Cola Released An Improved AI-Generated Commercial for Christmas
Coca-Cola Released An Improved AI-Generated Commercial for Christmas Coca-Cola has released an improved AI-generated commercial for Christmas, following criticism from creative professionals last year. The new commercial was developed by San Francisco-based Silverside and features a more diverse range of characters to avoid the “uncanny valley” effect. Generative AI is being increasingly used in advertising, […]
💻 Technology
Chatbots don’t judge! Customers prefer robots over humans when it comes to those ’um, you know’ purchases
Chatbots don’t judge! Customers prefer robots over humans when it comes to those ’um, you know’ purchases Customers prefer chatbots over human service reps when making purchases that make them feel embarrassed or uncomfortable. A study involving over 6,000 participants found that more than 80% of consumers preferred a store with a clearly nonhuman chatbot […]
💻 Technology
Canva’s new ‘Creative Operating System’ is actually a marketing workspace
Canva’s new ‘Creative Operating System’ is actually a marketing workspace Canva has introduced its new “Creative Operating System”, a marketing workspace that provides digital marketing and video-editing tools, built around a “world-first” design-focused AI model. The platform offers redesigned video editing features, including a template library and simplified timeline, as well as the addition of […]
💻 Technology
How the Philadelphia Art Museum is reinventing itself for the Instagram age
How the Philadelphia Art Museum is reinventing itself for the Instagram age The Philadelphia Art Museum has rebranded itself as simply “Philadelphia Art Museum” (PhAM) to appeal to a younger and more diverse audience, signaling a transformation in tone, purpose, and reach. The new logo features a bold, circular emblem that is designed to hold […]
📰 News
How Hershey’s chocolate survived an attack from Mars − and adopted a business strategy alien to its founder
How Hershey’s chocolate survived an attack from Mars − and adopted a business strategy alien to its founder Hershey’s chocolate survived an attack from Mars by adopting a business strategy alien to its founder Milton Hershey. The company responded to Mars’ aggressive marketing tactics by modernizing its operations and introducing new products. Milton Hershey’s paternalistic […]
📰 News
Why is Halloween starting so much earlier each year? A business professor explains
Why is Halloween starting so much earlier each year? A business professor explains Halloween has become increasingly commercialized over the years, leading to its earlier start. The National Retail Federation’s survey shows that nearly three-quarters of Americans plan to celebrate Halloween in 2025, up from slightly more than half in 2005. Total spending on Halloween […]
📰 News
Starbucks wants you to stay awhile – but shuttering its mobile-only pickup locations could be a risky move
Starbucks wants you to stay awhile – but shuttering its mobile-only pickup locations could be a risky move Starbucks plans to phase out its mobile-only pickup locations starting in 2026, citing a desire to return to its roots as a “third place” where customers can gather and connect. The company’s decision affects only about 0.5% […]
📰 News
How algorithms, neuromarketing, and AI work together to influence our purchasing choices
How algorithms, neuromarketing, and AI work together to influence our purchasing choices Algorithms use data to create personalized profiles of consumers, influencing their purchasing choices. Neuromarketing uses psychological insights to understand consumer behavior and design marketing campaigns that tap into emotions and desires. AI-powered tools analyze vast amounts of data to predict consumer preferences and […]
💻 Technology
People prefer chatbots when buying embarrassing stuff
People prefer chatbots when buying embarrassing stuff People prefer to use chatbots when buying embarrassing products like diarrhea medicine or acne cream, even when shopping alone at home. According to research, consumers are more likely to engage with a clearly non-human chatbot over a human for sensitive purchases, as it eliminates the risk of perceived […]
💻 Technology