Marketing
Why retailers rarely use ‘Super Bowl’
Why retailers rarely use ‘Super Bowl’ Many retailers avoid using the term “Super Bowl” due to trademark protection. The Super Bowl is a major driver of commercial sales, but brands must find creative ways to reference it without infringing on the trademark. Trademark rules shape promotions and retail marketing strategy for one of the biggest […]
🎭 Entertainment
How Valentine’s Day push supply chains into overdrive
How Valentine’s Day push supply chains into overdrive Valentine’s Day is a high-stakes logistical operation that pushes supply chains into overdrive, with flowers being harvested thousands of miles away and chocolates ramping up production months in advance. The global supply chain for Valentine’s Day is worth an estimated $27.7 billion, with Americans spending close to […]
📰 News
Get ready for the AI ad-pocalypse
Get ready for the AI ad-pocalypse The author expresses their love for TV commercials, but feels that AI is ruining the creative process. Ads are mini-movies and require creativity to effectively promote products. The production of ads has become increasingly reliant on AI technology, leading to a loss of human touch. The author believes that […]
💻 Technology
‘If you don’t like dark roast, this isn’t the coffee for you’: How exclusionary ads can win over the right customers
‘If you don’t like dark roast, this isn’t the coffee for you’: How exclusionary ads can win over the right customers Marketers can be more effective by using “dissuasive framing” – telling potential customers that a product may not be for them, rather than trying to convince everyone it’s perfect. Dissuasive ads outperformed persuasive ads […]
📰 News
Why people trust influencers more than brands – and what that means for the future of marketing
Why people trust influencers more than brands – and what that means for the future of marketing Influencer marketing has become a powerful force in both commerce and culture, with the global market expected to surpass $32 billion by the end of 2025. People trust influencers more than brands due to the “parasocial relationship” they […]
📰 News
The beauty backfire effect: Being too attractive can hurt fitness influencers, new research shows
The beauty backfire effect: Being too attractive can hurt fitness influencers, new research shows Research suggests that being too attractive can backfire for fitness influencers, leading to fewer likes and follows than their moderately attractive peers. The “beauty backfire effect” occurs because people view extremely attractive fitfluencers as less relatable, which can lead to lower […]
🏥 Health
Coca-Cola Released An Improved AI-Generated Commercial for Christmas
Coca-Cola Released An Improved AI-Generated Commercial for Christmas Coca-Cola has released an improved AI-generated commercial for Christmas, following criticism from creative professionals last year. The new commercial was developed by San Francisco-based Silverside and features a more diverse range of characters to avoid the “uncanny valley” effect. Generative AI is being increasingly used in advertising, […]
💻 Technology
Chatbots don’t judge! Customers prefer robots over humans when it comes to those ’um, you know’ purchases
Chatbots don’t judge! Customers prefer robots over humans when it comes to those ’um, you know’ purchases Customers prefer chatbots over human service reps when making purchases that make them feel embarrassed or uncomfortable. A study involving over 6,000 participants found that more than 80% of consumers preferred a store with a clearly nonhuman chatbot […]
💻 Technology
Canva’s new ‘Creative Operating System’ is actually a marketing workspace
Canva’s new ‘Creative Operating System’ is actually a marketing workspace Canva has introduced its new “Creative Operating System”, a marketing workspace that provides digital marketing and video-editing tools, built around a “world-first” design-focused AI model. The platform offers redesigned video editing features, including a template library and simplified timeline, as well as the addition of […]
💻 Technology
How the Philadelphia Art Museum is reinventing itself for the Instagram age
How the Philadelphia Art Museum is reinventing itself for the Instagram age The Philadelphia Art Museum has rebranded itself as simply “Philadelphia Art Museum” (PhAM) to appeal to a younger and more diverse audience, signaling a transformation in tone, purpose, and reach. The new logo features a bold, circular emblem that is designed to hold […]
📰 News