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How tourism, a booming wellness culture and social media are transforming the age-old Japanese tea ceremony

How tourism, a booming wellness culture and social media are transforming the age-old Japanese tea ceremony The traditional Japanese tea ceremony, known as chanoyu or chadō, is being transformed by tourism, wellness culture, and social media. Matcha, a key ingredient in the tea ceremony, has become a global commodity, with its popularity fueled by lifestyle […]

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