ParasocialRelationships
Why people trust influencers more than brands – and what that means for the future of marketing
Why people trust influencers more than brands – and what that means for the future of marketing Influencer marketing has become a powerful force in both commerce and culture, with the global market expected to surpass $32 billion by the end of 2025. People trust influencers more than brands due to the “parasocial relationship” they […]
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