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The beauty backfire effect: Being too attractive can hurt fitness influencers, new research shows

The beauty backfire effect: Being too attractive can hurt fitness influencers, new research shows Research suggests that being too attractive can backfire for fitness influencers, leading to fewer likes and follows than their moderately attractive peers. The “beauty backfire effect” occurs because people view extremely attractive fitfluencers as less relatable, which can lead to lower […]

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