Tea
How tourism, a booming wellness culture and social media are transforming the age-old Japanese tea ceremony
How tourism, a booming wellness culture and social media are transforming the age-old Japanese tea ceremony The traditional Japanese tea ceremony, known as chanoyu or chadō, is being transformed by tourism, wellness culture, and social media. Matcha, a key ingredient in the tea ceremony, has become a global commodity, with its popularity fueled by lifestyle […]
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Green gruel? Pea soup? What Westerners thought of matcha when they tried it for the first time
Green gruel? Pea soup? What Westerners thought of matcha when they tried it for the first time Matcha has experienced a significant rise in popularity globally, with demand pushing supply chains to the brink, as reported by ABC News in July 2025. The powdered drink originated in China and was introduced to Japan around 1250 […]
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