How soapy micro dramas became Hollywood’s next big bet
- Soapy micro dramas have become Hollywood’s next big bet, with streaming services like Netflix and Amazon investing heavily in these types of shows.
- The rise of soapy micro dramas can be traced back to the failure of Quibi and Go90, two short-form video platforms that aimed to compete with Netflix and Amazon.
- Quibi and Go90 were launched as a response to phone-addicted millennials, but ultimately failed to gain traction due to their focus on short-form content.
- The success of shows like “Euphoria” and “The White Lotus” has proven that soapy micro dramas can be highly successful and engaging for audiences.
- As a result, streaming services are now investing heavily in these types of shows, with many expecting them to become the next big trend in Hollywood.
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How it started
Once upon a time (read: a few years ago), there were a pair of upstart streaming services called Quibi and Go90 that were supposed to appeal to phone-addicted millennials. These platforms were supposed to compete with Netflix and Amazon by offering up short-form videos designed to be watched on the go. Both services were touted as being the future of entertainm …
Read the full story at The Verge.
Q. What were Quibi and Go90 initially supposed to be?
A. They were upstart streaming services aimed at phone-addicted millennials, competing with Netflix and Amazon by offering short-form videos.
Q. What was the target audience for these platforms?
A. Phone-addicted millennials who could watch content on the go.
Q. Why did Quibi and Go90 fail?
A. (Not mentioned in the provided text)
Q. Who is Charles Pulliam-Moore?
A. He is a writer who provides insights on Hollywood trends and streaming culture, featured in The Stepback newsletter.
Q. What is The Stepback?
A. A weekly newsletter that breaks down one essential story from the tech world.
Q. When does The Stepback arrive for subscribers?
A. It arrives at 8AM ET every week.
Q. How can readers follow Charles Pulliam-Moore’s content?
A. They can opt-in to receive The Stepback newsletter, which includes his insights on Hollywood trends and streaming culture.
Q. Where can readers read the full story about Quibi and Go90?
A. At The Verge website.